BAA response to the launch of the Apple ‘hearing aid’ feature for AirPods Pro 2

The audiologist is the key to success.

Speaking about Apple’s launch of the ‘hearing aid’ feature for AirPods Pro 2 today, BAA President Claire Benton commented:

“The British Academy of Audiology (BAA) supports innovation in audiology and hearing care and welcomes the increased awareness this technology brings to hearing loss and early intervention. However, we strongly encourage anyone with hearing concerns to consult a qualified audiologist for a professional test and diagnosis.

“Given the limited evidence base for over-the-counter (OTC) products, the BAA calls for high-quality studies to assess their suitability and effectiveness. BAA is also calling for research into how noise cancellation and earphones affect young people’s developing hearing.

“We would reiterate that anyone can and should seek advice from a qualified audiology professional if they have concerns about their hearing.* Free hearing care is available to everyone through the NHS, so cost should not be a barrier. For those who wish to investigate private hearing care, excellent private provision is also accessible across the UK. For most people who need help with their hearing, the audiologist is the key to success.”

Don’t just take our word for it, take a listen to this BBC Podcast: https://www.bbc.co.uk/sounds/play/m00282qp?partner=uk.co.bbc&origin=share-mobile

*If you experience symptoms such as ear pain, discharge, infection, dizziness, or tinnitus, it’s important to contact your GP, local audiology department, or a private audiologist. For sudden hearing loss, seek urgent care by contacting NHS 111, your GP, or visiting your nearest A&E.