BAA webinar - Inspired by Ida

Enhance treatment outcomes and patient satisfaction through person-centered care

Evidence shows that supporting patients to be actively involved in their own care not only improves outcomes – it can also yield efficiency savings through more personalized treatment plans and by helping people to better manage their own conditions[1]. This approach of actively involving patients in their own treatment is often referred to as person-centered care (PCC).

Over the past decade, the acknowledgement of PCC has been steadily growing and it is increasingly being integrated in standards and regulations. However, the process of introducing and delivering PCC is still slow in places[2] – and many hearing care professionals lack dedicated training in the area.

This webinar outlines the fundamental principles of PCC and presents some of the key benefits, including enhanced treatment outcomes, patient satisfaction, and job satisfaction for the clinician. The webinar introduces attendees to Inspired by Ida – a program established to help hearing care professionals implement PCC in their everyday practice, and includes concrete examples, shared by existing Inspired by Ida members, Laura Turton from NHS Tayside and Bridgitte Harley from The Hearing Clinic.

Key Learning Objectives:

After the webinar, you will be able to:

• Explain the fundamentals of PCC, including the many benefits that can be achieved for patients and hearing care professionals
• Understand how the Inspired by Ida program provides professional development in the core principles of PCC
• Describe what concrete results can be achieved from implementing PCC in your daily practice

Take Home Message:

By joining the Inspired by Ida program, you will be trained in the fundamental principles of PCC. This can help you improve treatment outcomes for your patients, enhance your job satisfaction, and help ensure that you are properly equipped to meet applicable standards in PCC.

Inspired by Ida:

Inspired by Ida is a program that helps hearing care professionals develop their skills in person-centered care (PCC) and gives clinics a unique opportunity to brand and differentiate their business. Since its launch, the program has attracted hearing care professionals and clinics from across the world – all of them keen to become endorsed practitioners of PCC. And the results speak for themselves: In a recent survey among Inspired members, 70% of respondents reported that the program had helped them increase client satisfaction and loyalty, while 90% said the program had improved their counseling skills.

To become Inspired, clinicians complete two free CEU-accredited online courses in person-centered methods and sign a code of ethics underscoring their commitment to PCC.

Company information:

The Ida Institute is a non-profit organization founded in 2007 by a grant from the Oticon Foundation. The mission of the Ida Institute is to develop and integrate person-centered practice in hearing care. Together with hearing care professionals around the world, the institute develops knowledge and tools to strengthen the counseling process, enabling people to express their individual needs and preferences and take ownership of their hearing care.

The Ida Institute is based in Denmark and has a community of 18,000 hearing health care professionals worldwide.

Read more at idainstitute.com.

Speaker details:

Speaker:
Helle Gjønnes Møller is Communications Specialist and Project Manager at the Ida Institute. One of Helle’s key focus areas is driving the Inspired by Ida program, helping to ensure that person-centered care is prioritized and implemented in clinician practice.

Co-speakers:
Laura Turton is Adult Audiology Rehabilitation Team Leader at NHS Tayside. Laura has more than 20 years of experience in Audiology and the hearing loss sector. She has been an adult team leader in different NHS departments and was instrumental in introducing Inspired by Ida at the South Warwickshire NHS Foundation Trust. Laura is currently the Chair of the BSA Adult Rehabilitation Interest Group and a member of the BSA Tinnitus and Hyperacusis Special Interest Group.

Bridgitte Harley is Clinical Audiologist and Director at the Hearing Clinic. During the course of her career, Bridgitte has amassed a wealth of knowledge and experience in diverse aspects of audiology. Bridgitte has worked in the NHS, initially in adult services and then as clinical lead in a pediatric department. Bridgitte also lectured at UCL. In 2005, Bridgitte set up The Hearing Clinic to provide high quality, specialist audiological care to adults and children. The Hearing Clinic was the first clinic in the United Kingdom to receive the prestigious Inspired by Ida label.

[1] https://www.england.nhs.uk/ourwork/patient-participation

[2] https://www.sciencedaily.com/releases/2020/09/200910150342.htm