World Hearing Day 2024 theme
The World Health Organization is excited to share the theme for World Hearing Day 2024: Changing mindsets: Let’s make ear and hearing care a reality for all.
The theme will focus on overcoming challenges posed by societal misperceptions and stigmatizing mindsets through awareness raising and information sharing, targeted at the general public and health care providers. Towards this end, the World Hearing Day 2024 will aim to:
Counter the common misperceptions and stigmatizing mindsets related to ear and hearing problems in communities and among health care providers.
World Hearing Day 2024 will focus on overcoming the challenges posed by societal misperceptions and stigmatizing mindsets through awareness-raising and information-sharing, targeted at the public and health care providers.
Key messages
- Globally, over 80% of ear and hearing care needs remain unmet.
- Unaddressed hearing loss poses an annual cost of nearly US$1 trillion globally.
- Deeply ingrained societal misperceptions and stigmatizing mindsets are key factors that limit efforts for preventing and addressing hearing loss.
- Changing mindsets related to ear and hearing care is crucial to improving access and mitigating the cost of unaddressed hearing loss.
World Hearing Day 2024 will be observed with the following objectives:
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Counter the common misperceptions related to ear and hearing problems in communities and among health care providers. |
Provide accurate and evidence-based information to change public perceptions of hearing loss. |
Call on countries and civil society to address misperceptions and stigmatizing mindsets related to hearing loss, as a crucial step towards ensuring equitable access to ear and hearing care. |
Member States, partners and stakeholders in the field are encouraged to organize events to raise awareness in communities, in order to address misconceptions around ear and hearing care and ensure accessible ear and hearing care.
Let’s make ear and hearing care a reality for all!
For more information visit the WHO Ear and Hearing Care website
Download the poster here